Visual Identity

Creating a strong brand presence through logo and visual assets

Logo Variations

Primary Logo

Primary Logo

Full color version

White Logo

White Version

For dark backgrounds

Black Logo

Black Version

For light backgrounds

Icon Only

Icon Only

Square format

Vertical Logo

Vertical Version

For narrow spaces

Monochrome Logo

Monochrome

Single color version

Color Palette

Primary Blue

#2563EB

Secondary Blue

#3B82F6

Dark Gray

#111827

Medium Gray

#4B5563

Light Gray

#D1D5DB

White

#FFFFFF

Typography

Primary Font: Montserrat

Light 300 - The quick brown fox jumps over the lazy dog

Regular 400 - The quick brown fox jumps over the lazy dog

SemiBold 600 - The quick brown fox jumps over the lazy dog

Bold 700 - The quick brown fox jumps over the lazy dog

Type Scale

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Body Text

Small Text

Logo Usage Examples

Logo on dark

On Dark Background

Always use the white version of the logo on dark backgrounds for maximum contrast.

Logo on light

On Light Background

Use the full color or black version of the logo on light backgrounds.